Behaviour Change Impact Survey
The purpose of this survey is to provide actionable evidence for social marketing decision making in Ethiopia. The survey provided information about female sex workers’ behaviors, risks, and exposure to DKT’s communication activities. Based on the findings of the survey, social marketing communication interventions will be designed to impact only those behavioral determinants known to positively influence consistent condom use among sex workers. The study took place in 17 Wise Up program intervention areas namely: Addis Ababa, Assosa, Awassa, Bahir Dar, Dire Dawa, Gambella, Harar, Jijiga, Mekelle, Adama, Shashemane, Nekempt, Gonder, Logia, Dessie, Dukem, and Sodo towns.